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Do you want Color to work for you and not against you? Colour Secrets Revealed |
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When choosing a color for advertising,
office or shop decor; stationery; packaging; products and even uniforms;
careful thought must be given to the psychological effect these colors
will have on your staff, your customers, (and your prospective
customers), because ... A well known hamburger chain discovered that red and yellow had a major psychological effect on its customers. It found that the correct color combination can ... 1. Attract extra customers All
colors affect us all
PSYCHOLOGICALLY, EMOTIONALLY and PHYSICALLY. To some colors we
will react in a POSITIVE WAY, and to others we will react in a NEGATIVE
WAY, but As research information on color becomes available, it is added to The Complete Color Reference Manual, these upgrades are supplied FREE to all customers. Many people believe choice of color is a matter of personal preference, and it is to a point. It certainly is important that the colors we wear are flattering. However, it is more important that the colors we wear, and the colors we use in our home and business have a positive effect and not a negative effect, on us, and the people we associate with. Because we don't realize the effects color can have on us, we suffer from a lot of discomfort in the home and the workplace (this can be avoided). The wrong choice of colour can cause irritability, emotional instability, ill health, a considerable loss of productive time, and large financial losses in sales and marketing. The modern business person must learn how to use colour effectively. Good taste is one thing, but it has little to do with effective merchandising, marketing or promotion. The correct colors must be chosen to reflect the type of business you are in. Careful thought must also be given to the affect these colors will have on your staff, your customers, and your prospective customers. My colour manual will share with you, secrets that can increase your business by an amazing 400% (testimonials available). Much of the information contained in The Complete Color Reference Manual has been unavailable until now. Many of the companies that have commissioned the research didn't want it made public that they were using color psychology to influence the buying decisions of their customers. Color research over the last fifty years has shown without doubt that ... COLOR HAS A TREMENDOUS EFFECT ON
OUR BEHAVIOR
Using the right colors can literally make or break your business. If for example you were in a business that manufactured chocolates, sweets or anything edible with a sweet taste, you should ideally have blue or mauve somewhere on the packet. Psychologically blue is the colour of sweetness. On the other hand you should never use green on the packet, [or in the advertising] because the mind perceives green as an astringent taste. WHAT COLORS 'SELL THE BEST? Dr Max Luscher, A German Professor of psychology, is recognized as the 'Father of Colour Psychology'. He developed a colour test that has been used for over twenty years with outstanding success. His test shows how people will react to different colors in different [but predictable] ways. When applied to 'Corporate Image' of businesses, and the packaging of products, he developed a colour range he considered to be 'PSYCHOLOGICALLY EFFECTIVE! After many years of research and testing he devised a range of colors that correspond to the needs [real or imagined] of the buying public. These colors 'subliminally' [below the level of consciousness] make us choose one product over another.
WHEN USING COLOR IN DECORATING OUR AIM IS TO: * Attract the attention of potential customers. * Ensure that potential customers enter the establishment. * Ensure that customers are happy while they are there. * Ensure that customers see the merchandise to the best advantage (or are made aware of the service), and buy it. If these four aims are satisfactorily achieved, there is a reason to assume the customer will leave with a feeling of satisfaction and will come again. Obviously, the quality of the merchandise, the price, the service and the degree of comfort will be contributing factors. Any selling establishment must be an invitation to
enter, to see and to buy, and the whole environment should be designed
to give the merchandise or service offered a strong visual impact which
will enable people to identify themselves with the concept. The sales
philosophy that achieves this aim should try to make potential customers
feel drawn inside and encouraged to buy or to partake of the service.
First impressions are vital, and initial reaction will attract or repel
trade, depending on the emotions of the individual. Color plays a large
part in creating a good initial impression because it is an emotional
thing.
AND MUCH MORE! Color is perhaps the major stimulus that effects our decision-making process. Some would argue that Text and Graphics are more important. This certainly would be the case in Black and White advertising, however it is proven [but denied by many people] that color can have a HYPNOTIC EFFECT on us.
Although the theory of color relating to personality is purely speculative, I have included a reference to it, it's also interesting to note that color preferences change with age. If you don't have color working
for you, it may be working against you! Why take the chance. $19.95
could be the best investment you have ever made.
KOMBU
AUSTRALIA PTY LTD
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