John Miner has been involved in Sales Marketing and Commercial Photography all of his working life. He is often referred to as "The Color Man", and is recognised as one of the world's leading authority on the psychological effects of colour. A note from John July 2008... I stopped selling this book a couple of years ago when I got too busy with my Photography business, however I have had so many people still wanting a copy I have decided I will still supply it by Email at US29.95 (the hardcopy is out of print - it sold for $89). Best wishes John P.S If you prefer  not to use Paypal I can process your Visa or Mastercard using my merchant account, just send me an Email.

I'm often asked how I became interested in color

In 1985 I was conducting a (marketing/photography) seminar and I mentioned how we are subliminally
(below our level of conscious awareness ) influenced by color, such as red stimulating the appetite
(red is a common color in many Chinese restaurants).

I was then asked if I had anymore information on the psychological effect of color. I hadn't so I decided
to do some research on the subject and found there was very little information publicly available (most
of the research had been kept secret, but I've included it in the book).

I then spent the next 4 years conducting extensive research on the subject. I discovered that many of the major corporations around the world had spent many millions of dollars researching the effect that color would have on their customers.

Although the information doesn't need up-dating it been added to many times.
(Fashions may change but the psychological effects of color remains constant)


 
Author of The Complete Color Reference Manual